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Acquisition search

Your buy box. We build the list and make the calls.

We identify businesses that fit your acquisition criteria and run a structured outreach campaign against that list, including up to 50 hours of human calling over 90 days, to find owners willing to discuss a sale and arrange conversations with the ones who are.

$6,000 · 90 days · Up to 50 hours of human calling

Discuss your acquisition search

Tell us what you want to buy. We assess whether your criteria support a practical outreach campaign before you engage us.

The part nobody wants to do

Buying a business is mostly prospecting. Somebody has to decide which businesses are worth approaching, find who actually owns them, call, leave a message, call again three weeks later, and tell the difference between an owner who is genuinely open to a conversation and one being polite on a Tuesday afternoon.

Most buyers can do this. Fewer have the time, and fewer still want to. The businesses worth buying are frequently the ones that have never been listed, which means nobody is going to hand you a list of them.

What we do instead

You agree a buy box with us. We build the target list against it, call those businesses, follow up, screen what comes back, and arrange conversations with owners who are willing to have one. You spend your time on the conversations rather than on getting to them.

We approach owners who have not listed their businesses and have not asked to be contacted. Most will say no, and a business we have not yet spoken to is a target rather than a seller. Nothing on this page should be read as a list of businesses waiting to be bought.

What you get for $6,000

$6,000 · 90 days · Up to 50 hours of human calling

  • A target list researched against the buy box you agree with us, including businesses that have never been listed for sale.
  • Up to 50 hours of human calling to those businesses across the 90 days.
  • Structured follow-up, because an owner who did not answer on Tuesday is not an answer.
  • Screening of what comes back: whether the person is the decision-maker, and whether there is genuine willingness to discuss a sale.
  • Appointments set with owners who meet the screening criteria you agreed, reviewed by Cole Kutschinski before any introduction reaches you.
  • A written progress report every week, showing effort, responses and what happens next.
  • A review at the end of the 90 days.
  • No further search fee if an introduction leads to a purchase.

The caller is our resource, working your campaign. You are buying a managed research and outreach campaign, not a full-time or exclusive employee.

How the 90 days run

  1. 1

    Agree the buy box

    Trade, geography, size, structure, and what you will not look at. Written down, because it is what the work is measured against.

  2. 2

    Research the targets

    We build the list against that buy box and find who actually decides at each business, which is rarely the number on the website.

  3. 3

    Call, and call again

    Human calling to owners, with follow-up. Most will not answer first time. Most of the hours go here.

  4. 4

    Screen what comes back

    Separate a polite brush-off from a real willingness to talk, and check the business against the criteria before it reaches you.

  5. 5

    Arrange the conversation

    Where an owner is willing and the business fits, we get their agreement to an introduction and put a conversation in the diary.

  6. 6

    Report and adjust

    Every week, in writing. If the market is answering differently from what we expected, you find out in week two rather than week twelve.

What the weekly report looks like

Illustrative example. The numbers below are invented to show the format. They are not results, not an average, and not a forecast.

Every week you see what the hours bought. Repeated calls to one business count as one business attempted, so the effort and the reach never get confused with each other.

Illustrative weekly report, week 3 of a fictional campaign
Calling hours used this week6.5
Calling hours used of 5021.0
Businesses researched to date212
Unique businesses attempted96
Total call attempts241
Owners or decision-makers reached38
Owners open to a conversation5
Appointments scheduled3
Meetings actually held2

With it: the objections and fit problems that came up, and what we are doing differently next week. Reports are written and sent; there is no dashboard to log into.

What counts as an appointment

Appointments are what the campaign is for, so the word has to mean something. All of these, together:

  • The person is the owner, or someone authorised to decide.
  • They understand the purpose is a possible acquisition discussion.
  • They are willing to explore a transaction.
  • The business broadly meets the agreed screening criteria, or you have approved a named exception.
  • They agree to the introduction and to a scheduled conversation.

An unanswered call, a contact record, a “send me some information” and a pleasant word at a trade counter are none of them an appointment. A meeting scheduled is also not a meeting held, and the weekly report counts those separately.

We do not promise a number of appointments. We have not run enough of these campaigns to tell you what is typical, and a number invented to win the engagement would be the worst thing on this page.

Who this fits

  • Operators buying a business in or next to what they already run.
  • Individual buyers who are genuinely ready to act on something that fits, not exploring.
  • Buyers whose budget and criteria are realistic enough that a viable pool of target businesses exists.

If your criteria do not support a practical campaign, we would rather tell you that in the first conversation than take $6,000 and prove it over 90 days. That is what the call before the engagement is for.

What this is not

  • No guarantee of an acquisition, of seller responses, or of a number of appointments.
  • No exclusivity over any opportunity unless separately agreed in writing.
  • Screening is a fit and willingness check. It is not financial, legal, regulatory, or acquisition due diligence.
  • Financing, valuation, negotiation, diligence management and closing representation are not part of this engagement.
  • For licensed trades, nothing here establishes that a licence transfers or that a regulator will approve a change of ownership.

“No further search fee” means exactly that: this engagement does not charge you again if an introduction becomes a purchase. It does not mean a purchase is free of other costs. Legal, accounting, diligence and financing are yours, and any further service from us would be quoted and agreed separately.

Common questions

Is it really up to 50 hours, or is that a ceiling you never reach?

It is an allocation with a ceiling, and it is honest about being one. Calling time means dialling, live conversations, voicemails, the note written straight after a call, and scheduled callbacks, all for your campaign.

Research, onboarding, list building and the weekly report are separate things you are also buying. They do not come out of the calling hours.

It is not 50 hours of live owner conversations, and it is not 50 hours a month. If the viable targets in your buy box run out before the hours do, we will tell you that rather than dial the same businesses again to use up an allocation.

Can I just pay and start today?

No, and that is deliberate. Before anyone takes your money we want to know whether your budget and criteria are realistic, whether a real pool of target businesses exists, whether we can get usable contact details for them, and whether we have the capacity to run it properly. That is a conversation, not a checkout button.

How is this different from looking at businesses already for sale?

Completely. A listing is a business whose owner has already decided to sell and who is usually talking to other buyers. This is proactive: we approach owners who have not listed and have not been asked. The work is the calling, not the browsing.

What happens with the owners you introduce me to?

An owner only reaches you if they have agreed to the introduction. We ask them, and we do not pass on details of a buyer or a business without permission on both sides.

Cole Kutschinski reviews anything promising before it gets to you, so what lands in your diary has had a person look at it rather than only a caller.

Who actually makes the calls?

Our caller, working your campaign, briefed on your buy box. You are engaging a managed campaign rather than hiring a person, and they are not exclusive to you.

What do I pay, and when?

$6,000, before the campaign starts. The 90 days begin once the payment is confirmed and the buy box is agreed in writing. The full terms, including what happens if we do not deliver, come to you in writing before you commit to anything.

Tell us what you want to buy

A few questions, then you pick a time. The call is about whether your criteria support a practical campaign, and what the buy box would need to say. Nothing is owed until you have the written terms and have said yes.

Only used to ring you about this. It does not sign you up for text messages.

We will ask for the detail once we know the shape of it. Or write to hello@wildroseadvisors.com.